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March 13, 2002 — (WEB HOST INDUSTRY REVIEW) — CrownPeak Technology (crownpeak.com), a content management
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provider, yesterday introduced a high-level template management system that
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allows users to change the look of an entire Web site via a browser
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interface.
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The latest addition to the Advantage CMS content management tool, this
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template creation and management interface enables business users to modify
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templates, preview the resulting changes, schedule those templates live, and
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redesign the site on the fly.
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Because output templates are managed as assets in the system, multiple new
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look-and-feel options can be created, previewed, run through workflow,
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offered for collaboration and scheduled live. More basic changes to an
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existing template – like adding a new text field or swapping out graphics -
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can be performed through a drag-and-drop interface. More complex actions,
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like adjusting navigation or setting a new layout, can be performed via a
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“helper” interface, or directly with the template’s HTML code.
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“Our new offering is, bar none, the most powerful tool available for
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changing the look and feel of a site without the need for technical staff,”
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said Jim Howard, CEO, CrownPeak Technology. “The ROI is plain – if you
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rollout a new site once a year, the content management system is paid for,”
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Howard said. “If you change your site three times a year because of product
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cycles, it’ll pay for itself three times over, taking speed of return to
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dizzying proportions. On that basis, this stands alone in the market.”
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“We are releasing clients from being hostage to the template,” he said. “In
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other systems, templates are coded in esoteric languages and have inherent
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relationships with the database. In those systems, you need an engineer to
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make changes to the template, and then make changes to the database in order
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to execute even small adjustments to a site’s navigation structure and
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look-and-feel.”
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By managing template changes through workflow, CrownPeak clients typically
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perform a site redesign while others in the client organization continue to
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use the system to manage and update the site. The redesign can be previewed,
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approved, and scheduled live.
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Advantage CMS also features a developer environment to enable more
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sophisticated and complex interactions. Based on Microsoft’s Active Server
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Pages, this environment gives developers access to a complete programming
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language. To enable custom logic on an input form, or to establish a
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connection with another application, for example, a developer could add this
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code into the template.
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Advantage CMS has is interoperable with other systems and applications.
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Connection options available to developers include SOAP, XML, FTP, Web
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Services, SMTP and ODBC.
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The company simultaneously announced a browser-based development environment
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yesterday, targeted at professional Web developers.











