CrownPeak Unveils Template Management System

• By theWHIR.com , March 13, 2002

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March 13, 2002 -- (WEB HOST INDUSTRY REVIEW) -- CrownPeak Technology (crownpeak.com), a content management

provider, yesterday introduced a high-level template management system that

allows users to change the look of an entire Web site via a browser

interface.

The latest addition to the Advantage CMS content management tool, this

template creation and management interface enables business users to modify

templates, preview the resulting changes, schedule those templates live, and

redesign the site on the fly.

Because output templates are managed as assets in the system, multiple new

look-and-feel options can be created, previewed, run through workflow,

offered for collaboration and scheduled live. More basic changes to an

existing template - like adding a new text field or swapping out graphics -

can be performed through a drag-and-drop interface. More complex actions,

like adjusting navigation or setting a new layout, can be performed via a

"helper" interface, or directly with the template's HTML code.

"Our new offering is, bar none, the most powerful tool available for

changing the look and feel of a site without the need for technical staff,"

said Jim Howard, CEO, CrownPeak Technology. "The ROI is plain - if you

rollout a new site once a year, the content management system is paid for,"

Howard said. "If you change your site three times a year because of product

cycles, it'll pay for itself three times over, taking speed of return to

dizzying proportions. On that basis, this stands alone in the market."

"We are releasing clients from being hostage to the template," he said. "In

other systems, templates are coded in esoteric languages and have inherent

relationships with the database. In those systems, you need an engineer to

make changes to the template, and then make changes to the database in order

to execute even small adjustments to a site's navigation structure and

look-and-feel."

By managing template changes through workflow, CrownPeak clients typically

perform a site redesign while others in the client organization continue to

use the system to manage and update the site. The redesign can be previewed,

approved, and scheduled live.

Advantage CMS also features a developer environment to enable more

sophisticated and complex interactions. Based on Microsoft's Active Server

Pages, this environment gives developers access to a complete programming

language. To enable custom logic on an input form, or to establish a

connection with another application, for example, a developer could add this

code into the template.

Advantage CMS has is interoperable with other systems and applications.

Connection options available to developers include SOAP, XML, FTP, Web

Services, SMTP and ODBC.

The company simultaneously announced a browser-based development environment

yesterday, targeted at professional Web developers.

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