Costco Deploys Coremetrics Tool

• By theWHIR.com , August 04, 2005

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August 4, 2005 -- (WEB HOST INDUSTRY REVIEW) -- Hosted Web analytics and precision marketing solutions provider Coremetrics (coremetrics.com) announced on Tuesday that it has signed an agreement to track and analyze the customer and visitor behavior for Costco Wholesale's (costco.com) Web site.

Based on user and visitor data gathered by Coremetrics, Costco will run merchandising campaigns to increase customer satisfaction, drive higher conversions and increase return on marketing investment.

"Costco is dedicated to providing the best shopping experience to our members, both online and in our warehouses," says Ginnie Roeglin, senior vice president of e-commerce at Costco. "By implementing Coremetrics on our Web site, we can now get a deeper understanding of what our customers like and dislike about our site so we can improve their overall experience."

Coremetrics says its hosted Web analytics and precision marketing solution is dedicated to the marketing, merchandising and site-design needs of online retailers.

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