Coming to a TV Near You: .Cloud Takes New TLD Pitch to CNN

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New top-level domain (TLD) .cloud is combating low public awareness of new TLDs by running an ad on CNN in the US and Asia in partnership with GoDaddy. The television marketing campaign invites viewers to visit GoDaddy.cloud to leverage the hosting and domain giant’s reputation to drive growth in adoption of the extension.

More than 70,000 domains have been registered to .cloud since its official launch in February, by businesses of all sizes in 140 countries. .Cloud is available through more than 70 registrars and resellers, who have seen interest both from the cloud industry and outside of it.

“Awareness of these domains remains low, but it’s the marketing world’s best kept branding secret,” Francesco Cetraro, Head of Registry Operations at .cloud said in a statement.  “Many CNN viewers are business leaders and industry-leading professionals. We feel this message will resonate with them well.”

WordPress began to ramp up its promotion of the .blog TLD in May, but the new extensions still lack the public familiarity which a study earlier this year said could drive pent-up demand to them.

“The .cloud domain extension tells users exactly what the website is going to have on it,” GoDaddy Senior Director of Marketing, Domains Theresa Geraghty said. “The term cloud is so ubiquitous now, it’s great to see .Cloud start advertising in more mainstreams areas like television.”

The .cloud gTLD is operated by a subsidiary of Italian hosting company Aruba.it, and has been adopted by Samsung’s IoT cloud platform ARTIK.cloud, among others.

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