Domain registry .CO Internet (www.opportunity.co) announced on Thursday that the .CO domain has reached its one millionth domain registration. According to the press release, Web hosting provider GoDaddy registered the one millionth .CO domain.
Launched in July 2010, the .CO domain has been advertised in several marketing campaigns with the help of marketing agency Pappas Group, including a billboard in Times Square and a GoDaddy Super Bowl commercial. The domain even prompted online retailer Overstock to rebrand as O.CO. Overstock bought the one-character domain for $350,000 in July.
Most recently, Amazon signed an agreement for an undisclosed amount to acquire A.CO, K.CO, Z.CO and Cloud.CO.
“Entrepreneurs and innovative businesses around the globe are adopting .CO web addresses at an unprecedented pace, way beyond my initial expectations,” Juan Diego Calle, CEO of .CO Internet said in a statement. “To hit this milestone in less than a year is a great testament to the hard work and dedication of our team – and especially to the foresight of all of those who believed in .CO from the very beginning. From our retail and business partners; to the trademark and domain communities; to all the people, businesses and brands who are building their futures on .CO – we owe you a million thanks.”
In another marketing effort, .CO Internet has commissioned a series of short films called “Under the Bulb” which will premier at a private event to be held on June 9th in New York City. The two-minute films are an extension of the .CO campaign theme of ideas. For example, the billboard in Times Square read “When an idea hits own it.”
“From startup to Super Bowl in seven months flat, we are a company of entrepreneurs,” Lori Anne Wardi, director of global communications of the .CO Registry stated. “Under the Bulb is our way of honoring the fact that behind each of these one million domain registrations, are one million singular ideas with the potential to change the world.”
According to the registry, North America accounts for half of .CO domain registrations. Europe accounts for approximately 25 percent of registrations.
According to a report by ADI News, music.co recently sold for $30,000, creditcard.co sold for $17,000, pizza.co sold for $15,000 and recipes.co sold for $5,600.