CM4all now offers the Ecwid Store widget to its OEM partners
Web-based applications and website creator CM4all announced on Tuesday that it has partnered with ecommerce shopping cart software provider Ecwid to offer the Ecwid Store widget to its OEM partners.
Users of the CM4all Sites Full Version can add an Ecwid store to their websites through a simple drag-and-drop interface. The widget blends into the look of the website, and adapts automatically to the existing website layout.
Ecwid is a platform-neutral store building widget, and it has a large customer base of its Facebook store-building application, a customer base which has grown significantly with the recent acquisition of social commerce platform Pavyment’s 200,000 Facebook commerce customers after its technology was bought by Intuit.
“CM4all is rolling it out globally,” Jim O’Hara, president of Ecwid tells the WHIR in an interview at Parallels Summit on Tuesday. “Some of the major hosters throughout the world use CM4all for their website builder. For us, it’s a great relationship and it’s a wonderful opportunity to extend our reach and work with some of the top hosters, and reach a much larger share of the small business market.”
O’Hara was named president of Ecwid in August 2012 to facilitate its worldwide expansion. It appears that this customer win, combined with the Payvment customer acquisition, Ecwid is doing just this.
”We leveraged our open widget API for integrating external services to develop the new Ecwid Store widget, which specifically targets users whose business needs exceed what our own shopping cart is designed for,” Robert Schovenberg, CEO of Content Management AG said in a statement. “Ecwid and CM4all Sites are a natural fit and complement each other ideally. Each a best-of-breed solution, they provide outstanding usability and enable even inexperienced users to create professional results with ease.”
To activate the Ecwid Store widget, users must enter their Ecwid Store ID or register a new Ecwid account through the CM4all widget. All users who register via CM4all Sites receive a 20 percent discount on Ecwid products.
Talk back: What do you think of social commerce? Do you use the CM4all website builder? Let us know in a comment.
About Nicole Henderson
Nicole Henderson is the Editor in Chief of the Web Host Industry Review where she covers daily news and features online, as well as in print. She has a bachelor of journalism from Ryerson University in Toronto. You can find her on Twitter @NicoleHenderson.
