A chart compares Intermedia's private label and advisory programs
(WEB HOST INDUSTRY REVIEW) — Cloud services provider Intermedia (www.intermedia.net) announced on Monday that it has launched its Intermedia Advisor Program, a rebrand and improvement to its previous affiliate program.
This move comes a month after Intermedia was acquired by Oak Hill Capital Partners. Last week, the WHIR interviewed Oak Hill Capital partner Robert Morse about the acquisition.
According to the press release, the new program enables partners to earn referral commissions on sales of Intermedia services and includes expanded access to the Intermedia advisor team for on-demand sales assistance. It also includes a new control panel for members to access sales and marketing tools and manage commissions.
Intermedia says this program is designed for IT consulting groups and VARs looking to expand their cloud services portfolio without being responsible for 24×7 support and billing. This structure allows advisors to focus their resources on consulting with the customer, according to Intermedia.
Intermedia says commissions are paid on a one-time or recurring monthly basis dependent on preference.
“There is a good deal of healthy discussion over channel programs in the cloud services industry and whether or not customer ownership is a vital component,” Manlio Carrelli, chief marketing officer at Intermedia said in a statement. “We believe it’s critical to trust this decision to partners – they know their business and their customers best. The Intermedia Private Label Program provides the partner with complete customer ownership, including billing – a critical capability for MSPs, VARs and other IT providers that bundle our services, set their own prices, and desire the close relationships that comes with providing first-line support. The Intermedia Advisor Program ensures partners can refer their customers to our enterprise-grade services, earn commissions, and remain focused on their core business – which is often operating as a virtual CIO or other trusted advisor. Intermedia partners can thrive in the channel model that is best suited for their needs. They make the choice that’s right for them and their customers.”
The advisor program is free to join.
Recently, Intermedia launched its virtual receptionist offering.
About Nicole Henderson
Nicole Henderson writes full-time for the Web Host Industry Review where she covers daily news and features online, as well as in print. She has a bachelor of journalism from Ryerson University in Toronto, and has been writing for the WHIR since September 2010. You can find her on Twitter @NicoleHenderson.
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