(WEB HOST INDUSTRY REVIEW) — Cloud-based business software suite vendor NetSuite (www.netsuite.com) has launched a new version of its E-commerce cloud platform, incorporating new social media and search engine marketing capabilities, which are quickly becoming critical to the success and competitiveness of any online business.
According to NetSuite’s Wednesday announcement at the Internet Retailer Conference and Exhibition in Chicago, these new features are particularly unique and powerful because of their tight integration with NetSuite’s end-to-end E-commerce business management suite, which brings together applications for E-commerce, customer relationship marketing, and accounting.
The new NetSuite E-commerce cloud platform incorporates key components of Fluid Social, a comprehensive social shopping platform from Digital shopping software, custom design and strategic consulting provider Fluid (www.fluid.com). The resulting E-commerce platform enables merchants to leverage information generated by social media and search engine marketing for their marketing and merchandising efforts.
“Social media has revolutionized the way people communicate online. Now, NetSuite and Fluid are revolutionizing the way people do business online,” NetSuite E-commerce director Baruch Goldwasser said in a statement. “The new add-on has created true social media commerce for our merchants.”
These features enable retailers to place a complete set of social shopping features directly into their product detail pages including embedded chat, email, and Facebook functionality, letting shoppers consult their network of friends about products and purchases in real-time. This new functionality promises to increase conversion rates, provide consumers with a way to obtain instant feedback on merchandising choices, and build valuable prospects.
Also in an effort to get users’ noticed, NetSuite has also added new search engine marketing features in conjunction with development partners KENSHOO (www.kenshoo.com) and myDIALS (www.mydials.com). NetSuite’s new goal-driven search engine marketing merges the art and science of search engine marketing in an end-to-end solution that enhances ROI by providing complete visibility into every step of the marketing process, and by tailoring campaigns to tangible business goals.
The NetSuite E-commerce platform, featuring KENSHOO technology, can automatically realign keywords and change spending patterns in order to reach goals, such as visitor generation, revenue, or product sales. As well, myDIALS gives users direct monitoring of their Google AdWords campaign via the NetSuite dashboard, enabling managers to evaluate the profitability of campaigns in real time.
Additionally, NetSuite lets users reap the benefits of cloud computing, with the delivery of optimized interactive online experiences, real-time customer information, improved return on investment, cost reductions, and IT savings and productivity gains.
