May 10, 2007 — (WEB HOST INDUSTRY REVIEW) — Click fraud tracking provider Click Defense (clickdefense.com) announced on Thursday it has independently confirmed log files related to the Bang Box click fraud lawsuit filed by Web hosting provider Advanced Internet Technologies (ait.com) against the Fayetteville Publishing Company (fayobserver.com). ”We received the logs from Web hosting company AIT, and it appeared to us that this traffic is repetitive and manufactured,” says Scott Boyenger, Click Defense CEO. “The type of click fraud alleged in this lawsuit is new and very clever. The traffic patterns and IP addresses blend with the ISP’s address space and make it appear like legitimate traffic.” The lawsuit details that the manufactured traffic’s sole intent is to boost the number of impressions and therefore increasing the bid price for PPC advertising via the search engines and Interactive Advertising Bureau members. Additionally, the lawsuit and discovery claim that many of the clicks made across the PPC ads were achieved without even loading the designated Web site. In the lawsuit, AIT alleges that FPC colocated its servers in the company’s data center for years and was supplied with advertiser ads from search engines, syndicates and other IAB members to its Web site. Additionally, AIT says that FPC hired a third-party to rent a Web server inside AIT’s data center in order to click on the ads without generating suspicious external traffic patterns.
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