Cisco Announces Community Program to Promote VoIP Traffic Growth

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October 11, 2001 — (WEB HOST INDUSTRY REVIEW) — Cisco Systems Inc. (cisco.com), has announced the Cisco
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Service Carrier Community program intended to promote the growth of VoIP
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(voice over Internet protocol) traffic and propel global service providers
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to new levels of revenue and profitability. As members of the Cisco Service
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Carrier Community, Cisco-based service providers around the world can work
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together to exchange traffic and maximize respective application strengths
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with the ultimate objective of delivering end-to-end VoIP services.
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According to Infonetics Research, worldwide revenues for next generation
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voice products are forecasted to total $6 billion in 2004. As a leader in
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VoIP technology, Cisco says it is well positioned to help service providers
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take advantage of this growth market. Four of Cisco’s VoIP carrier
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customers, for example, have each already transported more than one billion
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VoIP minutes, and one has carried more than two billion minutes of VoIP.
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Members of the Cisco Service Carrier Community program are provided with a
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password protected, searchable Web database containing profiles of all
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members, including the traffic routes they serve, their contact information
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and application services they provide. This allows service providers to find
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business partners for origination, transport, and termination of voice
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traffic in over 200 countries around the world. And for those members who
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have achieved Cisco Powered Network status and are providing business
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communications services, the program will help link them with Cisco’s
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extensive enterprise and small/medium business customer base. According to
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a recent report by Synergy Research, Cisco has a 45% share of the rapidly
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growing LAN telephony market.
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“This program re-affirms Cisco’s commitment to the service provider market,
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and will enable a network of networks,” stated Alistair Woodman, director of
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marketing, voice technology center at Cisco Systems. “Because there are
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hundreds of service providers worldwide using Cisco’s VoIP technology, we
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are uniquely able to bring this critical mass of companies together. By
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keeping VoIP-based calls on VoIP networks, our customers can reduce
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transport cost and provide a more feature-rich set of services.”
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Through the Service Carrier Community Web page, members can access links to
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relevant product and solution information, and to the Cisco Service Provider
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Solutions Ecosystem. This is a community of technology and services
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companies enabling service providers to rapidly deploy and manage innovative
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networking services.
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Service Carrier members will also be given the opportunity to meet potential
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business partners at Cisco-sponsored networking events around the world.
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All of these benefits are intended to help carriers expand their VoIP
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service portfolio, grow traffic and increase profitability.
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To join the program, service providers can visit cisco.com/go/cscc.

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