Content delivery network provider Limelight Networks announced this week it has appointed Kirby Wadsworth to the company’s chief marketing officer.
The move follows last May’s acquisition of software as a service provider Clickability for about $10 million.
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In this newly created position, he will report to Limelight chairman and CEO Jeff Lunsford. He will be responsible for directing all marketing activities for Limelight, including brand development, demand generation, marketing services, and corporate communications.
“Kirby joins Limelight at a critical and exciting time in the company’s evolution,” said Lunsford. “With Limelight experiencing 66 percent year over year growth in value added services in the first quarter – and enterprises now realizing the potential and value of taking an integrated approach to managing their online digital presence – it is time to take Limelight to the next level. Kirby will be instrumental in helping us raise visibility and focus our marketing efforts to accomplish that.”
Wadsworth has over two decades of marketing and industry experience, including over 10 years in executive marketing roles at both public and private companies.
Prior to joining Limelight, Wadsworth served as vice president of global marketing for F5 Networks where he was instrumental in transforming the company from technology to solutions and ultimately to strategic marketing.
He also contributed to F5′s dynamic growth from less than $400 million to over $1 billion in revenue during his tenure.
Wadsworth also served in executive marketing and business development roles at Acopia Networks (acquired by F5), Revivio (acquired by Symantec), Storability (acquired by StorageTek), Compaq (acquired by HP) and Digital Equipment Corporation (acquired by Compaq).
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