(WEB HOST INDUSTRY REVIEW) — ATP World Tour (www.atpworldtour.com), the governing body of men’s professional tennis circuits, has chosen global content delivery provider Mirror Image Internet (www.mirror-image.com) to deliver a Flash-based application that lets fans track score updates in real-time on 118 professional tennis events each year.
According to its Monday announcement, Mirror Image Internet’s object caching and Adobe Flash services are powering ATP’s Live Scoring application, which provides up-to-the-minute scores. Since the beginning of the year, the application has attracted the attention of more than 1.7 billion “eyeball minutes,” the combined time all visitors spent on the website, which is well ahead of the same period last year, and on track for 80 percent growth over 2007 numbers.
“Eyeball minutes – particularly in the competitive sports marketing industry – is one of our most important measurement tools,” said Murray B. Swartzberg, Senior Vice President of Information Technology at ATP World Tour. “We needed the assurance that site visitors – no matter where they were logging on from or what content they were trying to access – would always be able to tap our site for real-time updates, without running into delays or downtime that would undoubtedly turn them away from the site.”
A customer since 2005, the ATP World Tour, ATP is able to cost-effectively deliver content and accelerate a user’s experience on the site by offloading processing and protecting websites from traffic spikes and bandwidth strains. For its recently launched Live Scoring application, which specifically relies on real-time updates around live events, the support of a reliable CDN can ensure that a website is always accessible anytime and anywhere.
“With Mirror Image, we’ve been able to achieve significant growth through our live scoring application and now have the support of a proven CDN behind any new website initiative we want to put in place,” Swartzberg said in a statement.
Mirror Image sales and marketing vice president James Hart said ATP poses a number of challenges including delivering content to visitors from around the globe and the potential for demand spikes surrounding matches. “Our object caching and Flash solutions allow the ATP World Tour Live Scoring application to manage high volume seamlessly and ensure that visitors will never experience downtime whenever or wherever they are accessing live match scores,” Hart said in a statement. “Ultimately, this is the value proposition a CDN like Mirror Image brings to the table.”
Mirror Image has provided streaming for high-profile events as the NCAA play-offs and the Presidential Inauguration.
It has also undergone technical upgrades this year including a partnership with streaming media software developer Wowza Media Systems (www.wowzamedia.com) to use its high-performance, multi-protocol streaming application for delivering live and on-demand video – from any codec – over any protocol – to any player or device, including the iPhone.
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