German email security firm eleven announced on Wednesday that 95.2 percent of German IT decision-markers believe that email will play a long-term role in business communication.
The results to its annual spring survey come less than a week after webmail and collaboration provider Open-Xchange CEO Rafael Laguna talked about how web hosts can make money by offering email services in a presentation at World Hosting Days. According to Laguna, 40 percent of people spend their Internet time on their email.
Web hosts not offering email hosting to customers are missing out on an opportunity to increase revenues, and stickiness. Business clients rely heavily on email and collaboration tools, and 84.1 percent of respondents to eleven’s spring survey predict that email will be the most important instrument of business communication in three years. Along with email comes the desire for email security and anti-spam filtering solutions, obviously supporting eleven’s decision to conduct the survey in the first place.
While several service providers have recently announced support for messaging service Microsoft Lync (last week hosting software provider Ensim Corporation announced its support for Lync), only 6.9 percent of respondents to eleven’s survey think that instant messaging services will overtake email in the future. Less than five percent of respondents think that social networks will replace email communication.
Another opportunity for service providers could be in email archiving. According to eleven, nearly one third of respondents indicate that they were planning to purchase an archiving solution in the near future. Providers like Open-Xchange and Microsoft Exchange offer email archiving features.
As demand for email stays constant, 56.1 percent think that there will be an increase in threats from dangerous emails. Recent research from eleven shows that the global spam levels have dropped by 61.2 percent between February 2011 and February 2012. Despite this, the majority respondents to its spring survey thought spam levels had remained the same. eleven says this discrepency could be due to the fact that there has been a trend towards quality over quantity, as email campaigns are designed to return high opening rates by falsely purporting to contain important messages that must be opened.
Talk back: Do these results surprise you? What kinds of email-related services do you offer your web hosting customers? How will you adapt to meet the email needs of your web hosting customers in the future? Let us know in the comments.