November 1, 2001 — (WEB HOST INDUSTRY REVIEW) — BT Ignite Content Hosting (ignite.com), a leading provider of integrated hosting solutions in Europe, and RealNetworks (real.com), the global leader in Internet media delivery, have announced that BT Ignite’s content distribution network, iVelocity is deploying RealSystem iQ and RealSystem Media Commerce Suite. By integrating RealNetworks flexible, secure, end-to-end digital delivery solutions throughout their network, BT Ignite enables customers to build revenue generating services and applications, distributing rich media to the broadest worldwide audience.
“This is the first step in a long-term partnership aimed at driving anddeveloping the digital media industry in Europe,” said Tom Walton, CTO at BTIgnite Content Hosting. “BT Ignite will deploy RealSystem iQ and RealSystemMedia Commerce Suite across its pan-European content distribution network.RealNetworks’ technology will give us new opportunities to designinnovative, revenue-generating solutions for our customers.”
BT Ignite Content Hosting will deploy RealSystem iQ, RealNetworks’ crossplatform media delivery platform, across its iVelocity network of servers,enabling content to be distributed from multiple locations on the Internet’sedge, avoiding network congestion, and providing viewers with the highestquality media experience.
RealSystem iQ is a robust end-to-end, standards-based, OS-independent,network media delivery system providing the common architecture for theglobal delivery of digital media over the Internet — from any platform, toany device, in multiple media formats, from narrowband audio to highfidelity broadband video. RealSystem iQ operates at multiple levels toreliably deliver both live and on-demand media and eliminate congestion inthe “middle of the network.” Through distributed network configurations ofinterconnected RealSystem Servers, RealSystem iQ empowers all servers tobroadcast into the network, receive content from other servers, and delivermedia to vast audiences.
By also integrating RealSystem Media Commerce Suite, the most flexible andsecure means of delivering rights-managed content, BT Ignite Content Hostingprovides customers with a wide array of business models to monetise theirdigital assets in rights-managed environments.
Built upon the RealSystem iQ, the RealSystem Media Commerce Suite is a setof products and services for the secure licensing and delivery of digitalmedia. It satisfies each of the key requirements of digital media commerceby offering exceptional ease of use to the consumer; flexible business modelsupport for subscription, purchase, rental, video on demand, and many othermodels; a choice of media delivery methods, including streaming, download,peer-to-peer distribution, and physical media; back-end systeminteroperability with clearinghouses, payment systems, retail storefronts,databases, customer relationship management software, and other commercesystems; and inherent end-to-end security throughout the media’s productlifecycle, from packaging to distribution to enjoyment by the audience.
In addition, BT Ignite Content Hosting will support RealNetworks’RealOne(TM) consumer platform, a new integrated media platform forconnecting consumers to content.
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