Bpath Automates Marketing Platform

August 18, 2004 — (WEB HOST INDUSTRY REVIEW) — Web services provider Bpath Ltd. (bpath.com) announced on Monday that it has launched an automated version of its private label marketing add-ons platform. The platform allows Web hosts to add marketing services to their product lines to generate more revenues from their existing customers.

Among the marketing add-ons are Web site submission and optimization, traffic builders, ad makers and community tools-all of which target the Web hosts’ small business customers.

The new version enables Web hosts to sign for the program online, customize the look and feel of the add-ons and embed them in their product lines within minutes. The add-ons include comprehensive customization options, allowing Web hosts to offer the new services as if they were their own.

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