BigCommerce is helping its merchants convert Pinterest fans into paying customers with the launch of Pinterest Buyable Pins on desktop. BigCommerce launched Pinterest Buyable Pins in May, but it was initially only available for mobile devices.
According to an announcement by BigCommerce this week, while the majority of Pinterest’s traffic comes from its mobile app (80 percent), the majority of checkout experiences still take place via desktop.
With Pinterest Buyable Pins BigCommerce merchants provide shoppers the ability to browse and purchase products directly on Pinterest.
Buyable Pins was Pinterest’s first major move in monetizing its platform and converting its some 100 million monthly active users per month into shoppers. With more than 1 in 5 consumers engaging with brands on Pinterest, this functionality could not come soon enough for retailers.
Pinterest has released a new multi-device shopping cart, available on Android now, and in the coming months on iOS. With this release shoppers can now add items to a persistent shopping cart which they can access by logging into their Pinterest account on multiple devices. With this shopping cart buyers can also buy from multiple merchants simultaneously.
“This type of holistic multi-device shopping experience, where a user’s login saves product information and activity, positions Pinterest more actively as an ecommerce marketplace, presenting a wide variety of brands and products on a single platform,” BigCommerce managing editor Tracey Wallace said in a blog post on Tuesday.
For ecommerce hosting providers to stay relevant in the new digital marketplace, where more people are making purchase decisions based on social media, being able to help your merchant customers sell where their customers are buying will be key.