Cloud management and security tools provider BetterCloud announced on Friday it has raised $5 million in a Series A round of financing led by David Aronoff of Flybridge Capital Partners.
The additional round of financing brings BetterCloud’s total funding to $7.2 million.
Web hosts can partner with cloud management and security tools to help differentiate their offerings and provide customers with more flexibility and control over their services, and can ultimately help to increase sales.
The start up, which is still in its early stages of development, provides enterprise and consumer infrastructure investing with offices in New York City and Boston.
New York based Greycroft Partners and TriBeCa Venture Partners also participated in the financing round, along with continued support from existing investors Bear Creek Capital and BLH Venture Partners.
BetterCloud provides cloud management tools for Google Apps. The company launched its tools in the Google Apps Marketplace in July, and has seen then seen a high adoption of its flagship management and security application, FlashPanel.
The directory management and Google Drive security application enables Google Apps administrators to provide added controls, visibility, and automation, and in turn, accelerates the adoption of Google Apps.
FlashPanel is the fastest growing tool for Google Apps of all time, with more than 15,000 customers and 5.5 million end-users around the world.
BetterCloud says it will use the proceeds of the funding to “expand sales, marketing and product development efforts to support and fuel FlashPanel adoption.”
“We’re excited and fortunate to have investors on board that really understand the Google Apps ecosystem and believe in our long term vision of becoming the Norton Utilities for Google Apps,” said David Politis, founder and CEO of BetterCloud. “2012 was a great first year and this year we’re looking forward to building on FlashPanel’s foundation by expanding its powerful feature set to service more of the Google Enterprise Cloud.
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