AVG, a software company best known for its security products, is ending its cloud storage service LiveKive which allowed users to archive and share content across desktop and mobile devices.
AVG launched LiveKive in 2011 under a freemium model where they had access to 5GB of free storage that could be used to synchronize and store data across devices, and Macintosh and Windows systems. It allowed users to buy 25GB of storage for $49.99 annually and 500GB for $79.99 annually.
According to AVG, LiveKive customers will no longer be able to upload new files starting April 9, 2014. On July 8, 2014, all files left on the LiveKive system will be deleted and will no longer be available. The company said usage levels and the costs of maintenance were factors in closing LiveKive.
Customers must download and save LiveKive files they want to keep before July 7, 2014.
They may also be looking for alternative services like Microsoft OneDrive which offers an initial 7GB of free space, Comodo cCloud with 10GB of free storage, and MEGAsync that offers 50GB free space. Also, SpiderOak has a freemium pricing model that provides 2GB of free storage space. Dropbox also offers a base of 2GB free syncable storage with the ability to expand to about 20GB.
A company blog post that describes some of the rationale behind the decision to end LiveKive: “We have a number of core protection, performance and privacy products that we find are consistently popular with our customers. We also offer some complementary products in other areas for which we evaluate whether to continue updating on an ongoing basis based on the levels of usage. This is unfortunately the case with AVG LiveKive.”
Earlier this year, AVG shut down its remote access service Crossloop (which it had bought in 2012) with little warning to users.
However, focusing on offerings that it does well and that make money might be ultimately benefiting AVG. Its latest earnings report showed gains in its small and medium-sized business segment, largely due to the June 2013 acquisition of remote monitoring and management provider Level Platforms (now AVG Managed Workplace solutions), as well as sales of cloud-based IT management service CloudCare.
“In 2013 we laid the foundation for the transition of our business to a cloud based security model,” AVG CEO Gary Kovacs said in a February call with investors. “We started with the internally developed product CloudCare and because we firmly believe in the SMB opportunity, we added a managed workplace later in the year.