(WEB HOST INDUSTRY REVIEW) — Hosted Microsoft Exchange, Microsoft SharePoint and business VoIP services provider Apptix (www.apptix.com) has launched Apptix Hosted Exchange for Apple, a new hosted offering that provides native Microsoft Exchange Server 2007 integration and functionality for the iPhone, the upcoming iPad, and other Mac OS X 10.6 Snow Leopard devices.
According to its Wednesday announcement, the service provides full business-class Exchange support for all Macintosh computers running OS X 10.6 Snow Leopard operating system software or higher. ActiveSync mobile service is also included with each Exchange mailbox for use with Apple mobile digital devices including the Apple iPad (to be officially released April 3) as well as any Apple iPhone or Apple iPod Touch with Wi-Fi access.
“This solution is only the latest in our ongoing effort to be the leading provider of hosted Exchange for Apple users,” Apptix software and product development vice president James Bond said in a statement. “Apptix Hosted Exchange for Apple gives our customers all the features and functionality of hosted Microsoft Exchange, but without the need for software outside of native Mac applications. Our customers can now use Apple Mail, Apple iCal, Apple Address Book applications and other device-specific applications to collaborate with colleagues and partners while enjoying the same benefits as PC users when it comes to Microsoft Exchange, all at a lower price point.”
Apptix Hosted Exchange for Apple makes it easier for businesses ranging from home offices to enterprises to easily welcome Mac users into their existing IT structure, and can dramatically lower the cost of including Apple devices in a corporate communications plan.
Offering the full functionality of Microsoft Exchange 2007, Apptix Hosted Exchange for Apple includes full support for Snow Leopard’s Apple Mail, iCal, and Address Book applications, as well as all the features of Exchange on Mac devices, web-based access to email, calendar and contacts, 128-bit SSL encrypted communications, premium anti-virus and anti-spam protection, and ActiveSync for email, calendar, and contact synchronizing with mobile devices.
Apptix Hosted Exchange for Apple is priced at $2.95 for a 1 GB Exchange mailbox account.
Earlier this year, Apptix was awarded a contract to provide standardized email services for more than 100,000 employees of one of the largest US healthcare systems. According to the agreement, the unnamed client would be using will use Apptix’s hosted Exchange email and mobility services, as well as email encryption and archiving.
As mobile Apple products continue their popularity, companies are increasingly seeing the benefits of aligning themselves with the Apple brand. In February, Go Daddy started offering Mac OS X web hosting, tapping into an existing user market for Apple products. While admittedly a niche product, Mac OS X hosting capitalizes on the popularity of Apple’s reputation for simple, elegant solutions, which have garnered the company extremely loyal customers — and, in turn, healthy revenue streams for service providers.
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