AppDirect Announces New Hiring and Partnerships to Support European Expansion

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As part of an aggressive expansion into Europe, cloud app market and platform provider AppDirect has opened offices in London and France, and announced the hiring of Tim Marsden to lead the company’s global expansion as General Manager and Head of EMEA operations. AppDirect announced the changes at the Telco Cloud Forum in London, along with an intention to grow its team by 300 percent. It also announced new services for partners Deutsche Telekom, Microsoft, Swisscom, and TeliaSonera AB.

AppDirect raised $50 million in funding in February and at that time indicated a plan to scale its team and expand globally, as it tries to fend off increasing competition in the cloud brokerage enablement market.

The company launched an Express program for the Microsoft channel to provide technology and tools to Microsoft Cloud Solution Providers, and added or expanded partnerships with DocuSign, GoDaddy, and Spotify Business.

“Since our inception, our vision has been making software accessible worldwide and powering the global economy through cloud service commerce. The momentum and success we have experienced in Europe represent key milestones in making this vision a reality,” said Daniel Saks, co-founder and co-CEO of AppDirect. “Working together with our global cloud ecosystem partners, we are helping businesses realize the value of cloud services across the globe and transforming the experience for providers, developers and business end users.”

Marsden joins AppDirect after leading partner engagement for BCSG’s cloud services business. He previously held senior leadership roles for Telefónica Digital, HP, and Easynet.


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