October 28, 2003 — (WEB HOST INDUSTRY REVIEW) — Xcelera Inc. (xcelera.com) subsidiary Mirror Image Internet (mirror-image.com), a provider of content delivery, streaming media, e-commerce and Web computing services, said today that outdoor lifestyle retailer Altrec.com has selected Mirror Image?s content delivery solution for its e-commerce Web site.
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According to Mirror Image, Altrec’s Web site, which receives over 20,000 hits a day, achieved a 15 percent increase in its sales conversion rate in addition to faster and more reliable Web site performance after deploying the Mirror Image solution.
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“It was important for us to create an enhanced online experience that would keep site visitors happy and shopping on our site,” said Gus Kormeier, senior programming engineer of Altrec. “We found that caching our images with Mirror Image was the easiest and most cost-effective way to speed up our site without having to invest in additional hardware. Not only did our site performance improve, but we are converting more browsers into buyers than ever before.”
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Altrec said it turned to Mirror Image to provide unlimited scalability and high levels of performance during periods of rapid traffic growth, according to Mirror Image.
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“We are in the business of helping online retailers improve their customer experience because it is proven that quality service leads to increased revenue opportunities,” said Bob Hammond, chief technology officer at Mirror Image. “It is only natural that we adopt the same philosophy that we advocate to our customers, and focus our energies on what matters most: our customers.”
