Akamai has reached an agreement to acquire digital performance management company SOASTA to improve its customers’ visibility into the effectiveness of their website and application optimization strategies, according to a Wednesday announcement. The terms of the deal were not disclosed, but the transaction is expected to close early in the second quarter.
With growing awareness among businesses of the importance of fast and reliable digital experiences to customers, traditional application performance management solutions are limited in their effectiveness, because application logic and complexity are moving to the front-end, the announcement says. This makes SOASTA’s unified measurement, testing, and analysis platform valuable, for the holistic view it provides of the performance of websites and applications, including browser-based and native mobile applications.
“As important as web and mobile site and application optimization is to online businesses, the ability to truly understand the result of those optimization strategies is crucial to continued success,” Tom Lounibos, CEO and co-founder of SOASTA said in a statement. “This acquisition will provide Akamai customers, many of whom are already SOASTA customers, with a new way to measure and test the optimizations they are making to their sites, and validate the actual business impact of their site’s performance.”
Akamai plans to add several features to its Web Performance Solutions portfolio through the acquisition, including improved customer ability to accurately measure the experience and resulting behavior of real users of their applications. SOASTA solutions will also enable Akamai customers to test optimizations at scale prior to deployment.
SOASTA closed a $30 million funding round in March 2016, and has worked with over half of the top 100 internet retailers, as well as top media and tech companies.
Akamai also acquired enterprise access security company Soha Systems in October.