(WEB HOST INDUSTRY REVIEW) — Software developer Adobe (www.adobe.com) has unveiled a number of advances in video and dynamic media software technologies to improve the creation and delivery of content across Internet, television and mobile platforms.
According to Adobe’s Monday announcement at the 2009 NAB Show, Adobe as debuted the “Adobe Flash Platform for the Digital Home,” an optimized implementation of Flash technology that delivers HD video, interactive applications and services, new user interfaces and online content to Internet-connected televisions, set-top boxes, Blu-ray players and other devices.
On Monday, Adobe also unveiled Strobe, a software framework that will help establish an open industry standard for media players and accelerate the delivery of high-quality video and interactive experiences for web audiences.
Bolstering its online colaboration software, Adobe also presented a preview of Adobe Story, a new online and offline software application for collaborative scriptwriting, aimed at the film and broadcast markets. Currently in the early stages of development, Adobe foreshadows integration with other Adobe products as part of the Creative Suite product family.
“Adobe’s customers and partners continue to stretch and reinvent the boundaries of storytelling and are looking for technologies that expand audiences, help build businesses and showcase content in new and compelling ways,” said Adobe dynamic media division vice president and general manager Jim Guerard said in a statement. “Adobe continues to shape the future of media by providing creative tools that streamline rich media workflows so broadcasters and media companies can create and deliver consistent and engaging experiences on screen, online, and on device.”
Approximately 80 percent of online videos viewed worldwide are delivered using Adobe Flash technology, according to Internet audience analysis provider comScore (www.comscore.com), meaning innovations in Flash delivery have significant implications on content delivery.
Adobe also announced Monday that it expanded a strategic alliance with online video platform provider Brightcove (www.brightcove.com) to deliver enhanced online video solutions to its customers. The collaboration would enhance the quality of its users’ online video experiences, help develop Adobe Flash media content protection, and facilitate desktop integration to streamline online video workflows, as well, the companies will also work to offer interoperability between Adobe Strobe and the Brightcove online video platform.
