January 25, 2008 — (WEB HOST INDUSTRY REVIEW) — UK domain registrar 123-reg (123-reg.com) announced on Thursday it has partnered with Clickstream Technologies (clickstream.com) to automate implementation of Web analytics service, Google Analytics (google.com/analytics), for its Web hosting customers.
123-reg is using Clickstream Technologies’ Datasherpa solutions platform, which automatically adds tracking tags to Web pages. This gives users all the benefits of Google Analytics without the cost or burden of manually implementing tagging on each page.
Google Analytics enables users to optimize a website, increase conversions and ROI and improve a site’s usability and performance. Automated tagging for Google Analytics is currently only available in the UK to 123-reg customers. It gives users access to website visitor statistics from 75p per month.
“Clickstream’s exciting tool opens up Google Analytics to people who don’t necessarily have the technical know-how to do the manual implementation normally required and at a fraction of the usual cost,” says Mark Beyer, sales and marketing director at 123-reg. “This system is perfect for online businesses who want to analyse their website’s visitors and increase conversions without vast time or technical investment.”
123-Reg announced earlier this week it is offering e-commerce solutions from £8.99 per month.
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