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Go Daddy Switches TDNAM Pricing

By Justin Lee, December 17, 2008

(WEB HOST INDUSTRY REVIEW) -- Domain registrar and web hosting provider Go Daddy has reportedly changed its starting bids on The Domain Name Aftermarket auctions, following recent criticism by domain name news site, Domain Name Wire.

Commenting earlier this month on Go Daddy's subsidiary, Standard Tactics, Domain Name Wire's Andrew Allemann singled-out the web hosting provider for "warehousing its customers' expired domain names and profiting from them."

Allemann also alleged that Go Daddy had "taken a number of steps to hide this practice from public view."

He said that Go Daddy "did a good job distancing itself from Standard Tactics," which holds onto valuable expired Go Daddy domains that "don't sell at TDNAM, then "monetizes the domains using parked domain pages and lists them for resale on TDNAM.

Following the posting of the article, Parsons contacted Allemann and told him that Go Daddy had decided to change the TDNAM auctions pricing structure, agreeing with Allemann's charge that setting higher starting bids for valuable domains would be comparable to Go Daddy bidding against its own customers.

Go Daddy has since changed the pricing of its expired domains, with all bids now starting with a $10 bid. Additionally, the company now posts auction information that includes the "valuation" price, which "appears to be the price that the auction would have started at under the old system," says Allemann.

The change in TDNAM pricing is significant in that it now suspends domains with invalid whois instead of just deleting them, as well as enforcing a new rule that Go Daddy employees are no longer allowed to participate in TDNAM auction bidding.

Last Wednesday, Parsons invited Allemann on his weekly radio show as a guest for a "spirited discussion" about the controversial issue, adding that he "thought it would be fun to have one of [Go Daddy's] critics on the phone again."

Allemann will appear on Parsons' RadioGoDaddy, Wednesday at 4 p.m. EST.

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