December 11, 2007 -- (WEB HOST INDUSTRY REVIEW) -- Canadian Web hosting and colocation provider PEER 1 Network Enterprises (peer1.net) announced on Tuesday that it has launched a new "We get IT" Web campaign that focuses on the people behind technology and appeals directly to Web issues faced by business and tech communities.
PEER 1 has been telling customer stories and playing on Web hosting and technology issues in a humorous manner through social media tools, such as viral video pieces, to reach business and technology operators in all fields. The campaign also incorporates other aspects of marketing, including print and online advertising, marketing literature, event participation and website development, says the company.
"This campaign reflects the heart of PEER 1 and gets beyond the basics of products and services to tell the stories of the people that interact and make decisions about technology on a daily basis," says Rajan Sodhi, VP of marketing at PEER 1. "We are talking about the complexities of websites and online network technology in a down-to-earth, relevant and fun way that everyone can identify with."
PEER 1's viral marketing campaign includes "Growing Pains," (peer1.com/growingpains/index.php?play) a series of comedic video shorts that launched in October telling the story of a home business start-up that quickly grows out of control and overtakes the house with new employees, computers and servers.
PEER 1 also recently began offering SaaS3, a software as a service incubation and enablement service, for its independent software vendor partners.
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