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(WEB HOST INDUSTRY REVIEW) -- Managed hosting provider StrataScale (www.stratascale.com) announced on Tuesday it has named former Rackspace executive Dave Geada as the vice president of marketing.
The announcement follows StrataScale's appointment of Denoid Tucker to vice president of technology in June.
With more than 15 years of experience under his belt, Geada will be responsible for setting and implementing the strategic global marketing direction for StrataScale's managed hosting service offerings.
Geada initially started off at Rackspace Managed Hosting as the enterprise marketing manager, a role in which he helped the company define its enterprise go-to-market strategy.
He then served as Rackspace's director of marketing and demand analytics, where he led the company's market research and demand analytics.
Prior to joining Rackspace in 2005, Geada as the senior product marketing manager for VeriSign where he led the global sale of domain names to consumer and small business markets on the VeriSign retail storefront.
Geada also served as a business manager for Computer Associates.
"Dave knows this industry inside and out and has an outstanding record of growing revenues for market-leading corporations," says Yatish Mishra, founder and chief technology officer of StrataScale. "His deep understanding of StrataScale's offering, his vision for the future, and his ability to execute make him the perfect choice to lead our marketing initiatives."
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Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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Comment by Anonymous on Thursday, January 07, 2010
blah blah blah.....so what...Stratascale has no clue..they are 2 mo's away from zero sales...