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(WEB HOST INDUSTRY REVIEW) -- Dedicated server provider Hivelocity (www.hivelocity.net) has announced a racy new promotion that lets new customers add unmetered bandwidth and double the ram on any server for an extra $20 per month.
As a parody of male enhancement ads, Hivelocity's new "the Server Stud" promotion, announced Wednesday, allows customers to make their server "bigger, stronger and last longer." For an extra $20 per month, each new server will get double the ram, 10Mbps unmetered bandwidth and a 16 to 32MB cache raid-specific server-grade SATA hard drive.
Hivelocity's new campaign features a provocative model and innuendo more typical of spam than a dedicated server promo.
This promotion is the equivalent of $75 per month savings compared to standard pricing, according to the company. It is also available for every new Hivelocity server, which start at $109 per month, with the lone exception being its Dual-Six Core Xeon server which already includes 8GB ram and SAS hard drives, priced at $799 per month.
"With all the new types of hard drives, memory, metered bandwidth, unmetered bandwidth and different nuances within each of those it can be downright confusing," said Hivelocity general manager Steve Eschweiler in a statement. "Sometimes you just need to make it nice and easy for the consumer and say, for a little bit more we are going to upgrade everything and give you very good server at a very good price."
Dedicated and managed hosting provider The Planet (www.theplanet.com) announced an unmetered bandwidth option for its dedicated server customers earlier in the week. The Planet's unmetered bandwidth plans are available in two variations, a 10Mbps option for $200 per month, and a 100Mbps option for $1,800 per month
Prepared for negative criticism for its misogyny and positive criticism for its arguably post-modern reappropriation of the clich�s of spam, Hivelocity has a scantily clad woman's photo�on its specials page. Either way, Hivelocity expects its tongue-in-cheek promotion to cause a stir.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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