Hivelocity Offers Unmetered Bandwidth

• By theWHIR.com , December 03, 2008

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(WEB HOST INDUSTRY REVIEW) -- Dedicated server provider Hivelocity (www.hivelocity.net) has announced a racy new promotion that lets new customers add unmetered bandwidth and double the ram on any server for an extra $20 per month.

As a parody of male enhancement ads, Hivelocity's new "the Server Stud" promotion, announced Wednesday, allows customers to make their server "bigger, stronger and last longer." For an extra $20 per month, each new server will get double the ram, 10Mbps unmetered bandwidth and a 16 to 32MB cache raid-specific server-grade SATA hard drive.

Hivelocity's new campaign features a provocative model and innuendo more typical of spam than a dedicated server promo.

This promotion is the equivalent of $75 per month savings compared to standard pricing, according to the company. It is also available for every new Hivelocity server, which start at $109 per month, with the lone exception being its Dual-Six Core Xeon server which already includes 8GB ram and SAS hard drives, priced at $799 per month.

"With all the new types of hard drives, memory, metered bandwidth, unmetered bandwidth and different nuances within each of those it can be downright confusing," said Hivelocity general manager Steve Eschweiler in a statement. "Sometimes you just need to make it nice and easy for the consumer and say, for a little bit more we are going to upgrade everything and give you very good server at a very good price."

Dedicated and managed hosting provider The Planet (www.theplanet.com) announced an unmetered bandwidth option for its dedicated server customers earlier in the week. The Planet's unmetered bandwidth plans are available in two variations, a 10Mbps option for $200 per month, and a 100Mbps option for $1,800 per month

Prepared for negative criticism for its misogyny and positive criticism for its arguably post-modern reappropriation of the clich�s of spam, Hivelocity has a scantily clad woman's photo�on its specials page. Either way, Hivelocity expects its tongue-in-cheek promotion to cause a stir.

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