Dell Unveils Green Reno Services

• By David Hamilton, December 02, 2008

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December 2, 2008 -- (WEB HOST INDUSTRY REVIEW) -- The unsustainable idea that technology is disposable has reached a rough patch as the economic downturn has forced managers to squeeze every penny of their IT budget, Dell (www.dell.com) has turned its efforts into refurbishing old data centers rather than overhauling them, with obvious environmental benefits.

According to a ZDnet blog post by business journalist Heather Clancy, Dell has been encouraging companies to treat data centers like a constantly evolving organism with its new "Hidden Data Center" philosophy, which incorporates some of its best practices developed over the years. Dell's data center revitalization process involves virtualization and storage consulting, data center consolidation, migration and design suggestions, strategies to refresh legacy systems and cooling equipment.

While IT managers have been tempted to tear down and rebuild when data centers outlived their usefulness, "that mindset came to a screeching halt sometime in mid-October along with the world economy," Clancy wrote, "and Dell is using that attitude shift to challenge organizations to think of data centers as constantly evolving entities: Rather than overhauling the entire thing, an investment strategy that would be hard to support at any company right now, the company is encouraging businesses to embrace an endless cycle of three-year refreshes."

Dell data center infrastructure group vice president Albert Esser told Clancy that Dell's optimization services can increase productivity throughout the data center, not just power consumption improvements. Dell, itself, has shaved $29 million off its operating costs in a three year period, and it was able to avoid building a new data center it had planned.

Through its participation with industry organization The Green Grid, Dell boasts in a white paper that it can almost tripple a company's computing capacity within unchanged power and space constraints.

Earlier in the week, competitor Hewlett-Packard (www.hp.com), which also uses its own operations as an infrastructure testing ground, finished a three-year IT infrastructure revamp, removing $1 billion in operating costs and reduced its annual power consumption by 60 percent.

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