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UK Web Host 123-reg Partners with Google and Clickstream to Deliver AdSense Ads

By David Hamilton, November 18, 2009

(WEB HOST INDUSTRY REVIEW) -- UK domain registrar and web host 123-reg (www.123-reg.co.uk) has partnered with Google (www.google.com) and content platform developer Clickstream Technologies (www.clickstream.com) to offer its customers free automated tools to generate revenue from AdSense, Google's advertising program.

According to its announcement, 123-reg's easy-to-use advertising program is the first of its kind for the UK, and it is available to new and existing shared hosting, "InstantSite" and e-commerce customers, which can all earn income from contextually and geographically relevant advertising without making any changes to their website.

"At 123-reg, we are always looking for ways to offer our customers a wider choice of revenue generating abilities," 123-reg chief executive officer Thomas Vollrath said in a statement. "We place a great deal of value in the ease of this process and partnering with Google and Clickstream provides our customers with a method of making money online which is as easy as 1,2,3. Clickstream's technology means our customers don't have the arduous task of tagging complex JavaScript code into their pages."

Google AdSense lets customers of all sizes and technical ability earn additional revenue from an automated display of relevant Google ads. Google manages relationships with a vast network of advertisers and agencies, and can ensure the advertising is tailored to the interests of the website's target audience.

Collaboration with Clickstream makes the process as easy for 123-reg customers. Clickstream's Datasherpa for Hosting, automatically creates space for advertisements on a website by automatically inserts tags to match ads to content on a site, without the need for manual coding. To use the service, 123-reg customers simply go to their 123-reg control panel, register to obtain a Google AdSense account, and select the advertising formats they want to display, including size, position, and even color scheme. 

Clickstream business development managing director Brewster Barclay said 123-reg is already among the leading shared hosting providers in the UK. "Now they will now have a simple way to make regular income from their websites without having to understand technology or implement any coding," he said in a statement. "They can access the best-known advertising platform available and receive earnings from Google AdSense delivered directly into their bank accounts every month."

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