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(WEB HOST INDUSTRY REVIEW) -- Welsh managed hosting provider eLINIA (www.elinia.com) has partnered with UK broadband provider BT (www.bt.com) enabling eLINIA to offer network services including VPN and broadband connectivity, alongside its core hosting packages.
According to the company's announcement Tuesday, eLINIA signed an indirect partner sales agreement with BT, which is the first of its kind between the telecoms provider and a managed hosting company. This reseller partnership is part of eLINIA's aggressive growth strategy to further develop its direct sales channel and increase revenue opportunities with existing customers. The company hopes this move will help it continue doubling in size every year, which it has done for the past three years.
This partnership is the latest in a longstanding relationship between eLINIA and BT. "Our relationship with eLINIA stretches back over five years, during which time we have collaborated on a number of complex projects for blue-chip clients," BT Regional Manager of Indirect Partner Sales Malcolm Harding said in a statement. "This agreement is a significant opportunity for both companies to realize the full revenue potential of the formidable partnership we have built up over that time."
eLINIA technical architect James Carnie said the company has been specifically focused on improving direct sales opportunities over the past 18 months. "Direct sales are a vital part of our future growth," he said in a statement. "Our new agreement with BT allows us to approach and win complex multi-site projects that would previously have been beyond our scope as a sole-supplier. It also gives us the flexibility we need to adapt to the changing requirements of our existing customers and increase the overall value of contracts over time."
Over the past months, eLINIA has been taking steps toward offering businesses a complete package of services. At the end of September, eLINIA launched a Cloud-based back-up and storage service aimed at the small and medium-sized business market. It incorporates eLINIA's own encrypted back-up service with Amazon's S3 technology to provide "a fully managed, massively scalable, storage infrastructure" that lets businesses back up all their local servers and databases, and also products such as Microsoft Exchange.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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