Mirror Image Takes Onion Traffic Spike

• By theWHIR.com , November 04, 2005

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November 4, 2005 -- (WEB HOST INDUSTRY REVIEW) -- Content delivery solutions provider Mirror Image Internet (mirror-image.com) announced on Wednesday that satirical news source The Onion had selected Mirror Image to handle a major, unexpected traffic spike last week.

The spike occurred when The Onion's responded to a "cease and desist" order issued by the White House regarding the publication's tongue-in-cheek use of the Presidential seal.  The Onion engaged Mirror Image's content delivery services, taking just a few hours to deploy.

The story recalling the incident and The Onion's response via a letter to the White House has been covered widely by mainstream media outlets including CNN, The New York Times and Yahoo!, driving both new and existing readers to The Onion's Web site. The surge of traffic prompted the publication to enlist Mirror Image's Content Access Point network to ensure fast, reliable delivery of its content to readers around the world.

"When the reporters became the reported, there was a flood of visitors, so we turned to Mirror Image for help," says Allison Ray, director of Web infrastructure for The Onion. "When widespread coverage gives us the opportunity to reach many new readers, we just can't afford to compromise reader experience, advertiser relationships, or site performance."

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