At the ePages Commerce Summit in Hamburg, Germany this week, 1&1 Internet launched a new range of e-commerce shop packages powered by ePages cloud software.
The new 1&1 shop range is based on ePages Now, cloud-based software designed for rapid and easy deployment, shop functionality, and responsive websites.
Recent numbers from Statista indicate that SMB retailers account for a significant portion of the growth in online shopping revenues, set to reach $4.5 trillion by 2021. 1&1 has millions of SMB customers that will benefit from its new e-commerce offerings, according to the company.
With ePages Now, users can select a layout and customize it with a drag-and-drop design editor, and sell across different synchronized and inventoried sales channels such as marketplaces or comparison shopping engines using a “commerce cockpit.”
“Business success in the digital world is above all driven by speed and flexibility – thus SMBs must constantly adapt their business according to the high expectations of their customers in order to remain competitive,” 1&1 Internet CEO Robert Hoffmann said. “This applies especially to the ecommerce sector. With our revised eShop portfolio, we offer ‘ecommerce for everyone’. Using the 1&1 eShop based on ePages techology, SMBs can sell fast and easily on all channels. At the same time, they can concentrate on their core business – we will take care of the rest.”
The ePages Now-powered shops are now available in Germany, the UK, France, Spain, the U.S. and Canada, and is expected to launch in Mexico and Italy within weeks.
HostMySite partnered with ePages in March to launch new e-commerce plans, targeted to SMBs.
ePages also set out its technical direction and software roadmap Thursday at Commerce Summit. The company is leveraging a microservices based architecture to greatly enhance the performance of its next-generation commerce software, and deploy new functionalities for merchants. This allows developers to create new features for ePages users, and synchronize them with accounting or ERP systems.
“Our investment in a microservices architecture with an API-first approach comprises a transformational change – not only for us as a platform provider, but for the thousands of SMBs whose online success we share,” ePages CEO Wilfried Beeck said.