March 16, 2007 — (WEB HOST INDUSTRY REVIEW) — Web hosting provider 1&1 Internet (1and1.com) announced on Thursday it has conducted a survey that found that more than 30 percent of small business owners said they have opted to use a do-it-yourself package to create their organization’s Web site.
The study of 765 small business owners also found 100 percent of small business owners not only agreed that the absence of a company Web site would lead a potential customer to seek a competitor, but that using a poorly performing Web site could also lead to lost sales opportunities.
In addition, the survey found that sub-standard Web sites also impact a company’s bottom line. When asked whether they would have more doubts about buying from a company that presented itself with a poor-quality Web site, the respondents agreed that they would.
“Hundreds of thousands of US small businesses utilize 1&1 Web site packages,” says Andreas Gauger, chairman of 1&1. “Often, sites built with a powerful DIY-style WebsiteBuilder can be more attractive to customers than complex or dated HTML Web sites that require far more work to create.”
1&1 also recently announced a non-exclusive partnership agreement with messaging and collaboration solutions firm Open-Xchange.
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