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1&1 Releases WordPress Optimized Hosting

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1&1 has released a WordPress optimized hosting offering including a new interface, an exclusive plugin and theme discounts, the UK host announced at HostingCon this week. The product update promises to make installation and use of the popular CMS quicker and easier.

Customers with minimal technical knowledge are guided through the initial installation and setup processes, and can choose to install as a 1&1 managed solution or with full administrator rights. The new plugin breaks configuration down into three steps: category, theme, and plugins.

Third party premium themes are available to 1&1 customers at a 20 percent discount, and the offering also includes best practice tips and 1&1 App Center resources.

Installation functionality is not limited, so although it is meant to enable novices, the 1&1 WordPress offering is targeted at individuals and SMBs more broadly.

“Around one in four websites built using a content management system employ WordPress,“ said Robert Hoffmann, CEO of 1&1 Internet. “Therefore, it is important to support this market with a targeted focus on usability and functionality within the platform. These new solutions, partnered with 1&1’s reliable hosting environment and guaranteed performance, offer heightened opportunities for users to achieve rapid online success.”

The new offering is available for between £0.99 for a first year special offer and £6.99, with a 30-day evaluation period for testing multiple apps to find the best configuration.

The WordPress optimization represents another step from host to general online service provider for 1&1, a shift the company discussed with WHIR in September 2013. In the meanwhile a partnership with ePages to provide e-commerce solutions brought 1&1 closer to end-to-end or one-stop shop service capabilities.

Both Godaddy and its hip subsidiary Media Temple launched expanded WordPress offerings this year to cater to different segments of the same market.

While WordPress suffered from a prolonged “brute force“ attack last year, it has remained a CMS of choice for the huge and growing SMB market.

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