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By David Hamilton, theWHIR.com
October 22, 2008 -- (WEB HOST INDUSTRY REVIEW) -- UK Web host Easyspace (www.easyspace.com) has launched "Park 'n' Profit," a domain name service designed specifically to offer unused domain owners a one-stop registration and parking service that lets them earn money from their parked Easyspace domains.
According to Easyspace's Wednesday announcement, the new Park 'n' Profit service "with the correct optimisation" can let domain owners offset the cost of their domains through keyword targeted advertising profits. Park 'n' Profit lets users add, optimise or remove domain names from their existing Easyspace account in just a few simple steps, allowing their domains to earn pay-per-click advertising revenue.
"From our understanding, this is the first service available in the UK where users can register and monetise a domain name through one single provider," Easyspace sales and marketing director Errol Vanderhorst said in a statement. "While we already offer other free additions with each domain, as well as comprehensive support and low costs, Park 'n' Profit really does offer domain customers a fantastic opportunity to cover the annual costs of their domain names."
Companies such as ADEGRO (www.adegro.com) and Verio (www.verio.com) offer parked domain plans that act as inactive domains reserved for later use. Alternatively, a parked domain can point to another domain. For instance, thewhir.co.uk or similarly thewhir.net redirect to thewhir.com.
Easyspace said the PPC advertising revenue these parked domains generate reduces the price barrier of buying multiple domain extensions for future projects, as top level domains continue to proliferate due to loosened ICANN restrictions.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
About This Issue | Read Digital Edition
July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
About This Issue | Read Digital Edition
May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
About This Issue | Read Digital Edition
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