A screen shot of Rackspace's new website, NoMoreServers.com.
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(WEB HOST INDUSTRY REVIEW) -- Web hosting provider Rackspace Hosting (www.rackspace.com) announced on Wednesday it has launched NoMoreServers.com (www.nomoreservers.com), a site that focuses on the emergence of computing as a service models, such as hosting, cloud computing and SaaS, to power corporate computing.
To support this campaign, the company has hired hosting industry strategist Andrew Schroepfer. He will cover the trend extensively, from how providers are evolving to how real businesses are benefiting from this trend.
Schroepfer joined Rackspace last month as the company's vice president of strategy. At the time of the hiring, Schroepfer said he would fulfill his vision of the "All Cloud Enterprise," a business that uses the most efficient hosting platform for its custom applications and SaaS applications for the rest.
NoMoreServers.com will feature daily commentary on how the next era in computing will affect the industry and its users.
In addition to covering interesting developments and third-party content about the NoMoreServers computing era, the site will also feature daily commentary, a live community portal for visitors to discuss the topic, and a white paper on the subject for community members.
"Having covered the hosting industry since its inception, and having strongly recommended Rackspace since 2001, I am excited to now become a Racker," says Schroepfer. "I have always said Rackspace will be more than just a leader in hosting, and I am honored to join the 2,700-strong Fanatical Support team tasked with sustaining and evolving our leadership role as the IT value chain is recast."
Schroepfer is a veteran analyst in the hosting industry, playing an active role since its inception in the late 1990s.
He first started at Piper Jaffray where he developed and managed the VoIP industry's primary market statistics, then later published a 270-page report on the disaggregation of communications which led to his coverage of the Web hosting industry.
He then joined Goldman Sachs as VP and senior equity analyst on the Internet Infrastructure Services industry. In late 2000, he found and led hosting and data center industry research firm Tier1 Research, until eventually selling the firm.
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