January 24, 2008 — (WEB HOST INDUSTRY REVIEW) — Web hosting provider 1&1 Internet (1and1.com) announced on Thursday that US small businesses are rushing with choosing their Web addresses with 42 percent investing less than an hour of thought in the decision.
According to a survey conducted by the company titled, “SMB Domain Choices Study”, some 60 percent of business owners sought no second opinion before making a selection and 57 percent did not consider options such as .biz or .net at all. The survey also showed that most business owners recognized that their domain name could have a lasting effect on their business, with 37 percent of businesses believing that their revenue would improve as a direct result of having a better Web address.
“Although purchasing a Web address should be one of the first steps in launching a business, it is often bought in haste,” says Andreas Gauger, chairman of 1&1. “Every American business must recognize the lasting impact that a domain name can have on sales and image, and business owners shouldn’t delay making necessary changes. As the number of registered domains increases, it’s often the case that the best available domains belong to less obvious suffixes, and it is always advisable to seek external opinion on what a domain could suggest about your business.”
Earlier this week, 1&1 deployed Foundry Networks’ NetIron XMR 4000 backbone routers to power its network for scalable growth and to significantly lower capital and operating expenditures.
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