(WEB HOST INDUSTRY REVIEW) — Email authentication and anti-phishing solution provider Truedomain (www.truedomain.net) has launched its Truedomain Antiphishing Network, which the company said connects domain owners and email recipients via a “cloud-based authentication technology architecture and powerful analytics framework,” thereby blocking email-borne phishing attacks from reaching their intended targets.
According to Truedomain’s Tuesday announcement, the launch of the Truedomain Antiphishing Network at the Silicon Valley 2010 showcase comes at the same time that company announced it has secured $1.2 million in seed funding to fuel its research and development, and customer acquisition initiatives. Truedomain has already validated its technology with its successful beta deployment with email services provider FastMail (www.fastmail.fm). The company is also now working with major email providers and online brands to protect approximately 300 million consumer email accounts from phishing attacks.
According to the company, the Truedomain Antiphishing Network combines a multi-tiered, standards-based authentication framework with a comprehensive feedback loop and analytics layer to provide the highest level of phishing protection for email. As well as stopping fraudulent emails, Truedomain also enables visual identification of authenticated email from legitimate and trustworthy senders.
“As VeriSign has done for the browser, we bring trust back to email by offering both the authentication technology to stop email-based phishing before any damage is done, as well as visually identify all authenticated email originated from legitimate, trustworthy senders,” Truedomain founder and chief executive officer Robert Pickup said in a statement. “Unlike reactive solutions available today, Truedomain takes the ‘prevention is the best cure’ approach by proactively blocking the attack before it reaches its target.”
Built on a foundation of authentication standards including DKIM, Domainkeys and SPF, the Truedomain Antiphishing Network features proprietary authentication technologies developed by Truedomain to complement and reinforce those standards to maximize the effectiveness and reliability of its antiphishing solution, while shoring up inherent weaknesses of the existing standards that cause legitimate email to be blocked (in the case of false positives).
