Adobe Demos Flash Encoder

• By theWHIR.com , September 19, 2008

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By David Hamilton, theWHIR.com

September 19, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Software developer Adobe (adobe.com) has announced its Flash Media Encoding Server will be available this Fall, providing a fast and scalable solution for preparing streaming content from a vast range of delivery formats.

Demonstrated at this week's IBC 2008 Conference and Exhibition, Adobe's new product is set to compete with Microsoft's Silverlight (microsoft.com/silverlight) for delivering online content.

Flash Media Encoding Server can deliver content via Flash Player runtime, mobile Flash Lite software or the new Adobe Media Player software. Adobe Flash Player is already installed on 98 percent of internet-connected computers and there is an increasing adoption of Adobe AIR and Adobe Flash Lite applications.

Adobe Flash Media Encoding Server enables companies to transform content into a wide variety of formats including Microsoft Windows Media, MPEG-4, DivX and H.264 into streaming flash formats.

"The boom in digital video consumption has resulted in an explosion in the number of formats that content creators and distributors must manage," Adobe dynamic media vice president and general manager Jim Guerard said in a statement. "For companies looking to standardize on Adobe Flash technology for web video delivery across multiple screens, Adobe Flash Media Encoding Server is an outstanding option."

According to Adobe, encoding is crucial to any business preparing video content for the Web, the desktop or mobile devices. Flash Media Encoding Server is an enterprise-level platform that can meet a company?s encoding needs as businesses grows.

Adobe expects to release Flash Media Encoding Server worldwide by the end of 2008 for $6,000.

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