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(WEB HOST INDUSTRY REVIEW) -- In a move towards shedding its former "hosting-only" business model, Hosted Solutions (www.hostedsolutions.com) greatly expanded its suite of application hosting and management solutions this week to include support for a full range of business applications.
Hosted Solutions customers will now be able to host popular business applications such as Microsoft SQL Server, Oracle, WebSphere, WebLogic and JBOSS.
Along with its managed services and web hosting capabilities, Hosted Solutions now offers a range of IT services to its mid-tier and enterprise-level customers.
This latest intiative is significant for Hosted Solutions in that it thrusts the company into a competetive field, comprised of hosting providers that offer more than just traditional hosting services.
Rich Lee, founder and CEO of Hosted Solutions, recognizes the move was inevitable in an increasingly competitive market.
"This continues our evolution as a complex, enterprise hoster," says Lee. "We're finding that companies want much more than just hosting from their managed hoster. They're looking for a variety of different enterprise solutions that they can start to outsource."
In fact, it was the nature of Hosted Solutions' existing customer base that helped influence the company's decision to introduce a greater range of services.
According to Lee, more than 80 percent of its current customers host production websites that typically engage in large amounts of transactions and require a sophisiticated IT infrastructure.
This marks a recent trend of hosting providers evolving their hosted solutions to keep up with increasing demands, as a new breed of software as a solution services emerge, along with more complex customers, says Tier1 Research director of hosting and cloud computing Antonio Piraino.
The providers that are able to offer services in support of these core applications are finding that their customers have a greater level of trust in them, providing a huge opportunity for these service providers.
"A lot of our customers, as they look to us as their trusted provider, are outlaying more and more responsibilities to their managed hosting partners," says Lee. "As we continue to roll out new security products and cloud storage and cloud computing products, we're finding that a lot of our customers are asking us to do more and move upstream."
Along with applications hosting, the company is also providing customers with additional access to application environment planning, administration, and monitoring services.
Through its Hi-Touch managed services line, Hosted Solutions' team of application engineers will provide the expertise for end-to-end support of all aspects of customer application environments.
This includes architecture recommendations, incident triage, and in-depth knowledge and troubleshooting on a wide range of J2EE technologies.
Additionally, Hosted Solutions provides a range of managed services, covering information security, data protection, and database administration.
With recent high-profile customer wins such as data solutions provider Motricity and telecommunications provider Bell, Hosted Solutions continues to maintain a solid pace in becoming a leading provider of hosted solutions.
"It's an exciting time to be launching cloud and application hosting," says Lee. "We're getting a lot of traction from our clients and growing rapidly. A lot of hosters are doing really well in this environment."
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July 2010 - What's Next? Forecasting Hosting's Future
Technically, there's nothing new about us posing the question, "what are the next steps hosting providers must take to capitalize on the opportunities available in the business?" From the 10,000-foot view, that's the basic premise that underlies just about everything the WHIR publishes or produces. In this particular case, however, we're looking at it through an extremely significant contextual lens. That is, for much of the last two years, hosting providers have been operating in a business climate defined by an economy in crisis.
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Europe cuts an interesting figure in our coverage of the web hosting industry. From a purely news standpoint, it is very possible to treat Europe in more or less the same way that we treat North America - that is, report the facts, ask the right questions, try to anticipate the issues raised. From an analytical standpoint, however, we present a distinctly North American point of view - this being the product of circumstances (our location), rather than a bias.
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In 2008, in our inaugural Hottest Hosts guide, I wrote that we were exploring a new format with the first in-print directory of web hosting services. And last year, I discussed the project in the context of an ongoing project, and a growing tradition here at the Web Host Industry Review. The objective, however, is not to repeat ourselves, but to help the directory evolve into a more valuable resource - something that's going to help you with your purchasing decisions, and something you're going to hold on to for the duration of the year.
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