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By Justin Lee, theWHIR.com
September 17, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Domain registrar and web hosting provider Go Daddy (godaddy.com) announced on Wednesday it has completely redesigned its multimedia component GoDaddy.TV (GoDaddy.TV), offering users more videos and interactive content.
Online video and has grown significantly in popularity, with ComScore reporting that more than 11 billion videos were viewed by Americans in July 2008 -- an increase of two billion views from just a year ago.
Many companies are adopting the .TV extension as one method of alerting visitors to key multimedia elements on their site. Go Daddy is offering .TV domain registration for $24.99 a year. The new GoDaddy.TV layout seems to have taken its cue from Demand Media's (demandmedia.com) ChannelMe.TV by repackaging the .tv domain as a promotional product via video and social networking technology.
The newly redesigned site offers a complete multimedia experience that promotes Go Daddy through a selection of videos, photo album, and blog.
The site has exclusive videos from Go Daddy's roster of spokespeople, including Danica Patrick and Dale Earnhardt Jr., as well as the Go Daddy-esque Super Bowl commercials, while the new Event Gallery section offers Go Daddy Girls' video, photos and blogs. "We wanted to have GoDaddy.TV match the power of the dotTV extension," says Bob Parsons, Go Daddy CEO and founder. "When someone visits a dotTV website, they expect to see multimedia -- and that's exactly what the GoDaddy.TV website gives them." Last week, Go Daddy announced it is the broadcasting sponsor for the Sprint Cup Series Sylvania 300 race at the New Hampshire Motor Speedway in Loudon, New Hampshire.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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