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Tier1 Event Focuses On Investment

By theWHIR.com , September 17, 2008

By David Hamilton, theWHIR.com

September 17, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Led by a keynote address by Tier1 Research (t1r.com) head of research Daniel Golding, the first day of Tier1's Hosting Transformations Summit 2008 was largely dominated by discussion of how hosting providers can gain the investment they need to prosper in the current, turbulent market.

The theme's relevance was precipitated by the devastating stock market shocks stemming from faltering investor confidence as the government bailed out Fannie Mae and Freddie Mac, Merrill Lynch was sold to Bank of America, and most recently American International Group's faltering standing as an insurance giant.

Golding's keynote address "Managed Hosting and Colocation in 2009 and Beyond" gave attendees a glimpse into the future of hosting and colocation from 2009 to 2015.

He addressed the fact that discussions about the hosting industry are changing. "It's no longer how to succeed. It's about how to keep succeeding," said Golding, noting that hosting providers are not looking for a "quick flip" but rather "the next great" product or service that will last for the next five years. He noted that portable container data centers are one such fad.

He also noted that while colocation demand is steady or increasing, one of the barriers is that investment has been difficult to secure since the credit crunch in 2007, but also because investors do not understand the industry. "Every one who owns a data center is being painted as a villain," he said. He encouraged the audience to educate journalists and analysts about the industry to grow awareness and as the credit crunch subsides, investment will return.

Tier1 chief executive officer Martin McCarthy said he is very confident about the industry and that his firm hopes to equip professionals at the conference with the knowledge needed for "practically applying insight for economic gain."

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