September 11, 2007 -- (WEB HOST INDUSTRY REVIEW) -- IT consulting firm THINKstrategies (thinkstrategies.com) announced on Monday that it has launched a new set of packaged services aimed at helping software as a service and managed service providers ensure that they have properly designed and can reliably deliver their Web-based solutions.
THINKstrategies' new readiness assessment services have been developed in response to the rise in demand for SaaS and managed service alternatives to traditional, packaged applications and network/system management solutions among end-user organizations of all sizes. This demand is attracting a rapidly expanding array of start-ups and established vendors attempting to capitalize on this new market opportunity, says the company.
The readiness assessment service includes a structured scorecard to evaluate the strength of SaaS or managed service providers, which examines aspects like target market segmentation, competitive landscape, solution packaging, pricing and revenue realization, marketing and positioning, financing and capital structure and corporate management.
"Many aspiring SaaS and managed service providers are unaware of the complexities and challenges associated with these service models," says Jeffrey Kaplan, founder and managing director of THINKstrategies. "We believe these companies would benefit from an independent assessment of their go-to-market strategies and service delivery capabilities to ensure they are properly positioned to successfully compete in the SaaS and managed services markets."
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