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By David Hamilton, theWHIR.com
September 5, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Global internet traffic grew by over half in the one-year period ending in mid-2008, with the US and Latin America leading expansion, growing 112 percent year-over-year, while overall capacity continues to keep ahead of demand.
According to a new study by IT research firm TeleGeography (telegeography.com), internet traffic showed a growth of 53 percent, down from 61 percent reported in the preceding one year period ending in mid-2007. TeleGeography also reported that total internet capacity grew faster than internet traffic for the past two years, leading to lower utilisation levels on many internet backbones.
A chart illustrating web traffic growth, taken from the TeleGeography report
Between 2007 and 2008, average traffic utilisation levels decreased two percentage points to 29 percent, and peak utilisation fell one percentage point to 43 percent.
However, while there was an aggregate trend toward lower utilisation of capacity, there were significant regional differences. International links to Europe and Asia utilization rates fell in 2008, but rose in North and South America, where traffic outpaced internet bandwidthdeployment . Also, while general growth in the Americas recorded large gains, traffic on internet backbones between major cities in more mature US markets rose only a modest 47 percent.
Global traffic growth has remained strong despite the declining pace of broadband subscriber growth according to TeleGeography director of research Alan Mauldin. "Broadband subscriber growth has been slowing since 2001, but the volume of traffic generated by each user grown," Mauldin said in a statement. "Traffic growth is fueled by consumer demand for video, delivered via web browsers, peer-to-peer services or streaming protocols."
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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