Blogs: M&M’s --- Part I - This stands for Marketing and Money
Blogs: Sometimes not making money is ok....
News: SaaS Software Licensing with Insight
News: Managed Email Security Services Trends with eleven and Variomedia
(WEB HOST INDUSTRY REVIEW) -- After months of researching advertising publishers' needs, search engine provider tyBit (www.tyBit.com) has launched what it deems the industry's first affordable ad server appliance, allowing publishers to serve relevant Pay-Per-Click advertising, as well as banner and text ads on their websites, while retaining complete control.
According to web hosting provider and tyBit's sister company AIT (www.ait.com), the tyBit Ad Server is the quintessential ad delivery server appliance, drawing on AIT's patented ad serving platform, which is the product of 14 years of web hosting experience. Offering easy installation and maintenance, the server appliance format provides a specialized server and hardware bundle with pre-installed applications, designed so the end user does not need to understand the details of the operating system, software or associated commands.
"There are server appliances for spam, firewalls, search and security, however, this is the first time anyone has put an ad serving platform in a box for clients," tyBit chief executive officer Clarence Briggs said in a statement. "If the content of a publisher's website changes, the appliance automatically adjusts and serves IAB compliant ads that are relevant to that content into zones created by the publisher."
The Ad Server Appliance runs tyBit's Ad Parity software on Linux and the Apache web server. For installation, it is simply plugged into an existing network and turned on by the end user, who then selects the options to be active using a simple user interface. The appliance then boots to an active state, which is usable within minutes.
Briggs said all the other solutions on the market require publishers to sign up with a search engine or ad network that in turn serve ads across their websites, cutting into the publishers' revenues. The tyBit Ad Server Appliance, he said, is more of a monetization tool rather than just a piece of hardware, letting publishers sell directly to advertisers and manage their campaigns or allow the advertiser to manage their own campaign.
There are three server appliances available, starting at $5,000, however, there are leasing options starting at $300 per month.
As newspapers increasingly fear the threat of diminishing conventional ad revenues, tyBit is currently working with the National Newspaper Association to make the new appliance available to its members.
 |
PREVIOUS: Host Dime Builds New Data Center in Brazil | | | NEXT: WebHostingBuzz Redesigns Site, Restructures Management |  |
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
About This Issue | Read Digital Edition
July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
About This Issue | Read Digital Edition
May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
About This Issue | Read Digital Edition
Comment anonymously or log into your WHIR account
Logging in allows enhanced commenting features (such as external linking) in news, features, blogs and more.