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Go Daddy Hosting Connection Installs One-Millionth App

By David Hamilton, August 14, 2009

(WEB HOST INDUSTRY REVIEW) -- Taking the complexity out of powerful online applications, web host and domain registrar Go Daddy (www.godaddy.com) has created a service that installs popular online applications in as few as three clicks. Go Daddy Hosting Connection's ease of use, in fact, has catapulted it past more than 1,000,000 application installs, according to the company's Thursday announcement.

"Our goal with Hosting Connection was to make the installation of popular online applications easy," Go Daddy chief executive officer and founder Bob Parsons said in a statement. "It's working beautifully. We have installed more than one million applications into the hosting cloud. Our customers appreciate the ease with which they can install many popular online applications now."

Hosting Connection currently installs more than one application every minute of every day, bringing the most popular online applications such as WordPress, Joomla! and Drupal to the masses. Hosted in Go Daddy's cloud, these popular free applications, as well as premium products such as Feedzilla, Pinnacle Cart and Community Server, are available to everyone, not just the technical crowd. 

It is oftentimes easy for tech savvy web hosts to loose sight of the fact that these applications are difficult for most of their customers to install. Go Daddy Hosting Connection just lets users select the product they want to install, answer a few questions and click "Finish," customizing and installing the application automatically. Go Daddy Hosting Connection also provides users a place to provide feedback about their product experience, giving potential users unbiased feedback about the applications they are about to install. There is also a forum where Go Daddy staff or other product users help provide answers and solutions to customer issues or questions.

The Go Daddy-designed service is similar to Parallels' (www.parallels.com) Application Packaging Standard, which is designed to promote compatibility across applications and platforms, making it easier for hosts to plug in APS-compatible applications, and to offer those applications as a service.

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This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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