(WEB HOST INDUSTRY REVIEW) -- UK-based cloud provider ElasticHosts (www.elastichosts.com) has launched its cloud server solutions, providing ultra-flexible, easy-to-use server capacity for scalable web hosting and on-demand burst computing. 

According to its Wednesday announcement, customers benefit from a user-friendly interface that can be managed from any desktop. It also allows them to create virtual servers instantly and re-size their capacity immediately. ElasticHosts also said it is the only Infrastructure-as-a-Service provider to offer two independent data centres in Europe.

"To date, businesses looking for the cost savings and scalability of cloud hosting have had to tackle complex user interfaces and have been limited to a handful of server sizes offered by different vendors," ElasticHosts chief executive officer Richard Davies said in a statement. "We have designed ElasticHosts so that it can be used by almost anyone and it allows users to configure their servers specifically to suit their requirements."

ElasticHosts' cloud servers allow customers the cost-efficiency of buying exactly the capacity they need today, with the peace of mind that they can immediately scale up. Capacity is billed on-demand by the hour, unlike traditional hosting contracts which tie customers to fixed capacity for up to two years. The servers run any PC operating system, are fully configurable and designed to accommodate all forms of web hosting. 

ElasticHosts offers a 100 percent uptime service level agreement that stipulates that downtime results in credit for 100 times the downtime experienced. It's service uses PEER 1's (www.peer1.com) high-performance, 10Gbps SuperNetwork infrastructure to support mission-critical hosting needs, providing crucial business continuity.

To mark its launch, ElasticHosts is offering a free four-day trial to allow businesses to experience the power and simplicity of cloud hosting for themselves.

Tailoring cloud computing solutions to the European market has been a major trend this year as cloud infrastructure provider Amazon Web Services (aws.amazon.com) rolled out its European Elastic Compute Cloud, which now has the ability to run Windows or SQL Server instances in the the European region. Companies like ElasticHosts serve the segments of the European market that Amazon cannot by offering enterprise-level services with the potential to meet European legal requirements.

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