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(WEB HOST INDUSTRY REVIEW) -- Web hosting provider FatCow (www.fatcow.com) announced on Wednesday that it has purchased wind-generated renewable energy certificates from wind energy marketer and developer Community Energy (www.NewWindEnergy.com) to offset all of its electricity use at its offices and data centers.
FatCow is buying 4,412,000kWhs per year of wind-generated RECs, the total volume of which is comparable to the entire output of one 1.5MW wind turbine over the course of one year.
When compared to the average generation mix in the national electric grid, the estimated environmental benefit from this purchase is equal to offsetting about 2,260 metric tons of carbon dioxide per year, says the company.
RECs are designed to fund new and existing renewable energy projects and ultimately give developers a greater financial incentive to build more more of these projects.
Some have criticized the purchasing of RECs and carbon offsets as a promotion tactic to boost a company's image without having to reduce their own carbon emissions or directly use renewable energy sources.
However, it can be said that participating in an REC or carbon offset program shows that company is at the very least making some effort to improve its ecological footprint, and often times is the only option for those businesses that do not have access to renewable energy in their area.
Other web hosts to recently purchase RECs include BurstNET Technologies and BounceWeb.
FatCow says it decided to purchase the renewable energy certificates after receiving feedback from its staff, as well as letting customers host green sites of their own.
"Quite frankly, our employees and our customers were the driving factors behind our decision to go green," says Paul Bukhovko, FatCow's marketing manager. "Our staff members encourage responsible environmental behavior inside the office and practice it outside the office. And, we know that many of our customers feel just as strongly. We wanted to give them an opportunity to reduce their own carbon footprint by hosting their sites on servers 100 percent powered by wind energy."
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Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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