May 29, 2008 -- (WEB HOST INDUSTRY REVIEW) -- WebhostSHIFT (webhostshift.com) announced on Thursday it has launched a value added voucher service for web hosts looking to lower costs associated with customer churn and attract prospective customers looking for a new web host.
The new service enables web hosts to offer vouchers to customers who have decided to cancel their account. The vouchers, which are fully transferable between individuals, provide customers with account credits from other web hosts in WebhostSHIFT's online marketplace.
Once the voucher is redeemed, the referring web host gets a commission in a similar model to other affiliate programs.
The voucher redemption can be used to offset costs associated with customer churn and enable web hosts to recoup initial investments in customers, such as affiliate program payouts or free domain name offers.
"WebhostSHIFT vouchers act as an important tool for hosting providers on a variety of levels," says Jimmy Tanzil, WebhostSHIFT founder and managing director. "Most fundamentally, our vouchers allow hosting providers to demonstrate faith in the quality of their services, similar to the added credibility attached to money back or satisfaction guarantees. Equally important, WebhostSHIFT vouchers create an entirely new, unexpected revenue stream for web hosts when customer churn is simply inevitable."
In addition to offering these vouchers, web hosts can participate by listing their company in the WebhostSHIFT marketplace. Companies in the marketplace are shown to customers looking to redeem their vouchers and setup a new hosting account. There are more than two dozen Web hosts currently listed in the marketplace.
A service of Ichthys Media, WebhostSHIFT launched this year to help monetize customer churn and generate a new venue for customers to seek new web hosts.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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